VISUAL IDENTITY

Two letters.
The same routine.

The P and the R merged. Sharp areas, pink and blue, a cream background in light mode and black in dark mode.

The PR palette.

Blue PR
#00AFFE

Pink PR
#FD236D

Cream
#F7F2E3

Black
#08080B

The pink and blue repeat those of the icon. The texts maintain high contrast: dark ink on a light background, light text on a dark background.

The monogram.

Usual PR icon
Usual identity
Download the PNG
Pink October Icon
Color Inversion in October
Download the PNG

Maintain the original proportions, P/R blending and colors. Leave around the sign a free space equivalent to a quarter of its width. No volume or gradient effect on the monogram.

A calm interface.

Typography

The system font, short and readable titles. Visible numbers and compact units: min, s and kcal.

Shapes

Simple surfaces, gently rounded corners, a regular grid and a clear hierarchy.

Voice

Informal communication and concrete instructions, without guilt or medical promises.